As the first of the 78 million boomers turn 65 this year, get ready for some amazing changes on how we perceive “aging” and the key role that technology plays. Is your company ready to capitalize on this change? Silvers Summit delivers the thought leaders in aging and technology to reveal the secrets of reaching and capturing these influential “silvers” – a segment of society that represents more than $2 trillion in annual spending power.

 

Tuesday, January 10, 2012
LVCC Room N250
Time

Session Title

Session Description

9:00–9:45am

Silvers Summit Welcome and Morning Keynote:“Conversation with the Change Agent on Aging”

How can you capture the $2.3 trillion in purchasing power of the boomers and beyond? In the first “Conversation with the Change Agents,” our intrepid journalist goes one-on-one with Emilio Pardo of AARP – advocacy group for 40 million Americans age 50+ – to answer that question.

  Moderator: Alex Witt, Anchor, MSNBC
Sherri Snelling, CEO, Caregiving Club
  Keynote: Emilio Pardo, EVP & Chief Brand Officer, AARP

9:50–10:35am

Rise of the Silver Surfers: How to Use Non-Traditional Marketing to Reach a Traditional Audience

Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos. Silvers are dating, shopping, traveling, caregiving, reconnecting – all online. Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.

  Moderator: Lori Bitter, President & CEO, Continuum Crew
  Panelist: Peter Greene, Senior Vice President – Durables Strategies, Nielsen
Pete rDeMaris, VP Marketing & Ecommerce, UnitedHealthcare
Karen Klein, CEO, Silver Planet

10:35–10:40am

On the Road, On the Go: Mobilizing Your Product Development Efforts to Keep Up with the Fastest Growing Population Group

Consider this: 7 of the 13 cars you will buy in your lifetime will be purchased after age 50 and more “alpha” boomers (age 55-64) own an iPad or smartphone than any other age group. Panelists show how to grow your market share in competitive industries by keeping up with the independent, age-defiant Silvers audience.

  Panelist: Stephen Reily, Founder & CEO, Vibrant Nation

10:40–11:25am

On the Road, On the Go: Mobilizing Your Product Development Efforts to Keep Up with the Fastest Growing Population Group

Consider this: 7 of the 13 cars you will buy in your lifetime will be purchased after age 50 and more “alpha” boomers (age 55-64) own an iPad or smartphone than any other age group. Panelists show how to grow your market share in competitive industries by keeping up with the independent, age-defiant Silvers audience.

  Moderator: Jim Osborn, Executive Director, Quality of Life Technology
  Panelist: Jake Sigal, founder and CEO, Livio Radio
Chris Holbert, CEO, SecuraTrac
Nick Pudar, Vice President of Planning and Business Development, OnStar

11:30–12:15pm

All for One, One for All: Showcase of the Best “Design for All” Products and Services

Strategy or serendipity? “Universal design” means products that are “ageless” – good for consumers whether age 18 or 80. Panelists showcase companies that reaped rewards of a “design for all” approach (whether they planned it or not) and how you can apply these lessons to your product development and marketing plans.

  Moderator: Jody Holtzman, SVP, Thought Leadership, AARP
  Panelist: Curtis Stone, Director, QoLT Foundry – CMU
Michael Lee, Senior Advisor, Digital Strategy, AARP
Susan Ayres-Walker, Managing Director, SmartSilvers Alliance

12:20–1:00pm

Silvers Summit Lunch

Networking and Meet the Authors

1:00–1:30pm

Afternoon Keynote: “Conversation with the Change Agent on Technology”

He saw a future no one else did and created the first cell phone while at Motorola. In our second “Conversation with the Change Agents” session, visionary Martin Cooper goes one-one-one with respected cable TV news anchor and host, Alex Witt of MSNBC, to discuss a future where technology changes our lives helping us live longer, healthier and happier.

  Keynote: Martin Cooper, Chairman, Dyna LLC
  Moderator: Alex Witt, Anchor, MSNBC

1:30 – 2:00pm

Sterling Award Presentations

The Sterling Awards honor the top products that have enhanced and empowered the lives of older Americans. We will also present our first Sterling Innovator Award to Martin Cooper. Sponsored by AARP.

2:00–2:45pm

The Power of Connecting: Creating Longevity and Good Health for Silvers and the Businesses That Serve Them

Studies and books like The Blue Zones show us we will live longer if we stay connected to family, friends, community. The same goes for good business relationships. Panelists will discuss successful partnerships for intergenerational learning, accessibility and safety that can create new revenue streams.

  Moderator: Neal Cutler, PhD, Executive Director, Center on Aging, Motion Picture & Television Fund
  Panelist: Richard Lobovsky, Vice President, Business Development, Lifecomm
Mike Starling, Vice President, Executive Director, NPR Labs
Brooks Kenny, Chief Marketing Officer, Lotsa Helping Hands
Dan Siewiorek, Professor, Carnegie Mellon University

2:50 – 3:40pm

Field of Dreams 2020: Home & Community – Plan for Aging, Benefit for All

Today, 35 million Americans are over age 65 – a number that will double in 10 years. An older population’s lifestyle presents endless opportunities. Panelists will discuss the trends in “smart homes and towns,” how builders and community designers are using technology to meet the needs of its aging citizens and where the opportunities are for your business.

  Moderator: Louis Tenenbaum, President, The Aging in Place Institute
  Panelist: Chuck Parker, Executive Director, Continua
Alex Go, CEO and Co-Founder, Virtual Health
Adam Vollmer, Senior Engineer, IDEO
Fred Allegrezza, CEO, Telikin

3:45-4:30pm

Games Silvers Play: Using Entertainment to Improve Health & Wellness

From Farmville to cognitive brain health games and social gaming – more Silvers are finding online gaming both a source for entertainment, improving health and doing good in the world. Panelists discuss how fun and games for boomers and beyond can mean serious profits.

  Moderator: Asi Burak, Co-PresidentGames for Change
  Panelist: Fred Howard, VP of Marketing, KingsIsle Entertainment
Randy Paynter, Founder & CEO, Care2
Nancy Padberg, CEO, Navigate Boomer Media

4:30-5:15pm

From “Me” to “We” Generation: Acquisition & Retention Through Serving Older Customers

Today there are 100 million Americans over age 47. An aging population produces a windfall for companies, but are you ready to serve them? Panelists will discuss the trends in customer service for an older audience – how to acquire, retain and drive revenue with an aging customer base.

  Moderator: Peter Radsliff, CEO, Presto Services Inc.
  Panelist: Denise Fletcher, PMPChief Innnovation Officer & Vice President Healthcare Payer & Insurance, ACS, a XEROX Company
John Marick, CEO, Consumer Cellular
Bill Lyon, Director, LifeStation