The Jitterbug phone and service has been gaining increasing recognition and popularity. Some recent articles include ...

• New York Times Gadgetwise, 8/27/2009, "Jitterbug Says, ‘Can You Hear Me Now?'"
• Wireless Week, 08/27/09, "Jitterbug Hooks Up with Verizon"
• Entrepreneur, June 2009, "100 Brilliant Companies: 10 Smokin' Hot Industries"
• New York Times Gadgetwise, 06/04/09, "The New Jitterbug J: A Comfy Cardigan of a Phone"
• San Diego Union Tribune, 04/26/09, "A call for simplicity"

 

Marketers are, on average, twenty five years old. Boomers are 55+, and they constitute the majority demographic in this country. This blog post from Engage:Boomers argues that marketers are still stuck in the youth-age when baby boomers were aged 18-34.