“Boomer-Style Technology –
Creating Change in a Connected World

Silver Summit 2012 - The Times They Are A Changing – Bob Dylan (age 70) If there is one thing we know about the 78 million baby boomers (born between 1946 and 1964) – they are the agents of change in our society. Whether by sheer size or attitude, they have led revolutions and evolutions from the workplace to family life to nutrition to fitness. As the oldest of the boomers turn 65 this year, get ready for some amazing changes on how we perceive “aging” and the role that technology will play. It is not about age denial, it is about age defiance. It is not about living longer, it is about living well.

The boomers and older Americans have driven amazing tech changes in their lives: TVs that went from small black & white boxes to huge home theaters; boom boxes to iPods; the proliferation of personal computers and rise of the Internet and social media; bulky mobile phones that have become sleek, small “smart” mini infotainment centers; games people play from Pong to Tetris to the latest brain fitness software; and from VHS to DVD to TiVo to Netflix.

Join the thought leaders who are driving the way we will use technology to live longer, healthier and happier at the 4th Annual Silvers Summit 2012 in Las Vegas – the only exhibition and conference that focuses solely on the technology that supports an aging boomer society.

The Conference – Will You Still Love Me When I’m 64?
– Paul McCartney (age 70)

No other conference dedicates itself to this growing and influential market and the role technology plays in their longevity and vitality. Panels, presentations and interactive demonstrations will include:

• A conversation with the “Change Agents” who are continuing to drive the aging+ technology market
• New products that embrace an aging market but have universal appeal
• Boomer consumer loyalty and your new revenue stream
• The smart home of the future
• The rise of the Silver Surfers: online dating, gaming, shopping, travel, connecting with grandchildren
• Products that will keep our brains in shape – are these myth or miracle?
• Products will keep us living longer in our homes, keep us safe and sound, keep us on the road, on the go and connected as we grow older
• Technology that will help the 44 million family caregivers who care for someone over age 50
• Best Boomer Mobile App Mania event and showcase

The Exhibition – Changes – David Bowie (age 64)

The Silvers Summit is a unique designed showcase of products and services on the show floor in the Las Vegas Convention Center’s main North Hall. With 30,000 of exhibit space, the Silvers Summit is part of the series of Living in Digital Times conferences held in partnership with the International Consumer Electronics Conference (CES), the largest global gathering of companies demonstrating consumer technology products and accessories. Last year’s CES drew 135,000 attendees and more than 5,000 journalists and bloggers. The B2B audience consists of buyers, retailers, VARs, systems integrators, marketers, developers, designers, higher learning institutions and press.

Join This “Don’t-Miss” Event –A Change Will Do You Good
– Sheryl Crow (age 49)

As Boomers age and our “senior” population grows, how will technology change?

Is your company ready to capitalize on this change? CES is the premiere destination for showcasing new technology. If you have a product or service for the boomer and beyond market – the Silvers Summit puts your product on center stage. You will benefit from cost effective pooling of resources to maximize your investment. Public relations and marketing outreach are the combined efforts of Silvers Summit and each individual exhibitor. Together we create a must-see exhibit space in a crowded world of me-too’s and single products. Your Silvers Summit team includes the combined expertise of CES, Robin Raskin of LIDT (former technology editor and boomer columnist for Yahoo!Tech), Sherri Snelling (CEO of Caregiving Club and former health care and technology marketing executive) and Linda Nessim of Design Concepts and emeritus co-producer, Susan Ayres Walker of Smart Silvers Alliance.